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Website design and development for estate and letting agents: if everyone
looks on Rightmove then why bother having the best website design?
The majority of estate agents and letting agents today have some form of
website. Most agencies have a professionally designed real estate website but
some still simply link out to a property portal like Rightmove or FindAProperty. There are several reasons to have a professional agency web site if you are an
estate agent or letting agency but the main one is to gain instructions from
vendors or from landlords. The other of course is to sell or let properties.
Website development is a crucial element of any successful estate agency or
letting agents. The vast majority of internet searches for property these days
are made in one of the major portals like Rightmove or FindAProperty. If yours
is a small to medium sized estate or letting agency it will take a great deal of effort and skill to get on the first page of any search for property and so estate agents website
design should concentrate on what happens when a portal visitor finds a
property they are interested in on a portal and then goes to the estate agency website
or letting agent web site that is advertising that property on the portal.
There may be more than one agency advertising that property so now it becomes
vital that your estate agency website design or letting agency website design
is better than your competitors. Your agency web site development needs to be
better designed, have more functionality and more information than the agencies
websites that are competing against you.
The portals will drive traffic to the estate agent website and letting agent
website but that’s where it will end if you don’t have the best agency website
design.
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